This season at Busy Bee Networking we’re encouraging you to ‘Show off your Brand Credibility’ and influence key individuals in your target market. Get your core message right and craft content that will engage, educate and entertain your target market. We’ll show you how to create stories that will influence information overloaded consumers, and encourage them to sit up and take notice of your business, once and for all!
Brand Credibility is built on the trust and confidence your ideal clients have in your brand, and your consistent response and high quality delivery. Offering a product or service rooted in authority, authenticity and transparency and delivered with empathy and real understanding of the needs of your clients, engenders trust and nurtures brand credibility. Listening you’re your clients and learning with them to deliver an outcome that they need and want, shows you are real, sincere and truly responsive to their needs within the your area of expertise.
It’s important to communicate what you offer in a clear and consistent way while outlining what you can, and will do, to achieve the outcome that best serves your clients. Knowing who they are and what they need is one thing but getting them to really trust you to deliver a quality service, is another. This is where influencers can help – focusing your marketing activities on key individuals that have influence over potential buyers can make it easier to get your trusted marketing message out to more of your target market.
Over the coming Weeks at Busy Bee Networking meetings in Hale, Chorlton, Didsbury and Knutsford, we’ll focus on developing Brand credibility and crafting a marketing message that engages key influencers in your target market. We’ll focus on what ideal clients need to know about your business and help you to become a good story teller, crafting content that engages, educates and entertains more (information overloaded) potential customers!
Focus on your Ideal client and identify the Key Influencers in your target market. How do they, and can they drive business your way and help build your Brand credibility? Begin to describe their network of influence and become aware of how to best communicate with them.
Get your Core message right and decide what you want your target market to know and share about you and your business so you can begin to ‘Show off your Brand Credibility’. What does it take to engage, educate & entertain influencers and other potential customers?
Become a storyteller – learn to craft powerful content and create brand stories that get straight to the heart of your target market. Weaving in the qualities that illustrate why your clients trust you and believe in you, helps develop stories that demonstrate your value and truly influence your, information overloaded, customers!
Busy Bee Networking meets weekly on Tuesdays and Thursdays and we welcome members and non-members to join us at any of these meetings. Members can attend all the meetings free of charge and non-members pay just £10* per session.
Contact firstname.lastname@example.org for further information or check out the website www.busy-bee-networking.co.uk for more details