Branding and Marketing your Business


At Busy Bee Networking – We’re going Back to basics : Branding and Marketing your business…
What comes first? chicken and egg? NO, your Brand always comes first!
You must consider your brand strategy before marketing, if not you run the risk of mixed messages, a confused image and no clear target market or Ideal Client… So its back to basics for us all!

“Branding is differentiating yourself. Marketing is getting people to see the difference.”

You'll find yourself

Part of your brand is determining who your ideal clients really are – who are your buyers, clients and customers? Knowing and understanding them, enables you to know where and how to reach them.

Branding – setting brand standards for YOU and YOUR IDEAL CUSTOMER (values, attributes, needs and benefits)
Marketing – delivering the Perfect Message to your potential customers where you’re certain you will find them (using marketing channels that reach them). Your marketing content should match your brand standards and wherever your business name appears your brand should always be evident!

reaching your customers

1) your brand standards – BRANDING YOUR BUSINESS (your brand voice, image and standards)
2) Your brand standards – IDENTIFYING YOUR IDEAL CUSTOMER (understanding your buyers persona and how to reach them)
3) Your marketing strategy – REACHING YOUR CUSTOMERS (perfect message in the right place & time)

Join us at Busy Bee Networking Meetings in Hale or Chorlton over the coming weeks
Branding and Marketing your business

Spotlight on your Business Success

Spotlight on your Business Success – Building on our Brand Credibility theme, this season we will focus on strengthening your Brand Image and encourage all the Bees to join the at Busy Bee Networking ‘Let’s Go Video’ Brand Credibility challenge!

spotlight effectYou get a chance to share your brand success stories face to face with the group and pull out your top five factors for business success! Join in the Brand Image discussion session – discuss the issues that hinder growth and help work in strategies to turn things around. This feedback and advice session is open to all the Busy Bees and other visiting business owners.

Busy Bee Networking - Offering Support, Direction and Connections for Success to Women Running Businesses around Busy Family Lives!


focus on Your-BrandWeek 1) Focus on your Brand Image – Brand Credibility Video Challenge.

‘When you focus on your strengths you make your weaknesses irrelevant’

After weeks working on your brand credibility and the great stories that carry your message to the heart of your target market – the Bees are taking on the ‘Let’s Go Video’ Brand Credibility challenge!

At this session you can review your brand credibility features and plan your stories & celebrate your Brand Image in 5 great videos!


Brand factorsWeek 2) 5 Factors for Success in Business – How Busy Bees do it Better :)

We all work hard to improve our businesses – whether you follow the advice of marketing gurus, get help of your mentors and coaches or network with some of the best business owners … We want to know what are your top 5 success factors?

Looking back on your business journey so far, what are the 5 factors that have led to your success and what would you advise others starting out on the road to business success?


success canWeek 3) Spotlight on your Business Success – Brand Image discussion session – Feedback and advice from all the Bees

Video review and business advice session for all the bees! Take your spot and share your brand image questions and other business issues with the rest of the group – Get all the help and advice you need to improve your brand credibility, image and communication style.

To book onto any session – check out the Busy Bee Networking events calendar


Show Off Your Brand Credibility

brand-on-the-wallThis season at Busy Bee Networking we’re encouraging you to ‘Show off your Brand Credibility’ and influence key individuals in your target market. Get your core message right and craft content that will engage, educate and entertain your target market. We’ll show you how to create stories that will influence information overloaded consumers, and encourage them to sit up and take notice of your business, once and for all!

Brand Credibility is built on the trust and confidence your ideal clients have in your brand, and your consistent response and high quality delivery. Offering a product or service rooted in authority, authenticity and transparency and delivered with empathy and real understanding of the needs of your clients, engenders trust and nurtures brand credibility. Listening you’re your clients and learning with them to deliver an outcome that they need and want, shows you are real, sincere and truly responsive to their needs within the your area of expertise.
It’s important to communicate what you offer in a clear and consistent way while outlining what you can, and will do, to achieve the outcome that best serves your clients. Knowing who they are and what they need is one thing but getting them to really trust you to deliver a quality service, is another. This is where influencers can help – focusing your marketing activities on key individuals that have influence over potential buyers can make it easier to get your trusted marketing message out to more of your target market.

brand-credibilityOver the coming Weeks at Busy Bee Networking meetings in Hale, Chorlton, Didsbury and Knutsford, we’ll focus on developing Brand credibility and crafting a marketing message that engages key influencers in your target market. We’ll focus on what ideal clients need to know about your business and help you to become a good story teller, crafting content that engages, educates and entertains more (information overloaded) potential customers!


confidenceatworkWeek 1)
Focus on your Ideal client and identify the Key Influencers in your target market. How do they, and can they drive business your way and help build your Brand credibility? Begin to describe their network of influence and become aware of how to best communicate with them.


brand-credibility-meter-1024x414Week 2)
Get your Core message right and decide what you want your target market to know and share about you and your business so you can begin to ‘Show off your Brand Credibility’. What does it take to engage, educate & entertain influencers and other potential customers?


BrandWeek 3)
Become a storyteller – learn to craft powerful content and create brand stories that get straight to the heart of your target market. Weaving in the qualities that illustrate why your clients trust you and believe in you, helps develop stories that demonstrate your value and truly influence your, information overloaded, customers!


Busy Bee Networking meets weekly on Tuesdays and Thursdays and we welcome members and non-members to join us at any of these meetings. Members can attend all the meetings free of charge and non-members pay just £10* per session.
Contact for further information or check out the website for more details 

Sharing Good Habits for Successful Businesses

ROADTRIPSuccess breeds Success, and Passion drives Creativity, but many of us know that our businesses wouldn’t have got past GO without our consistent and reliable driving forces that kept us focused and directed towards our success!

Good Habits come in various forms. You just have to look at businesses you admire or business people you respect – and you’ll recognise recurring habits that ensure they move forward and achieve success, the way they want it!

Self Bee-lief and Passion will drive you to where you want to Bee!
This week I spent time with recent graduates from MMU who were looking for advice and tips on how to best set up their businesses – well, I have to say… the Bees have it - we’ve been mulling over Good habits of Successful Businesses and sharing our own good habits – so here’s some ideas to help new businesses on their way!

successful habits 2‘Ruthless Routines and advance planning sets you up to succeed’ Julia Rice, Impkiss

‘Self Belief is at the heart of success’ Paula McGuire, Juice Plus

‘Authenticity & Passion drives you to where you want to be’ Janet Long, Rainbow Healing Therapies

‘Consistency and focussing your time on profitable activities’ ‘Self Development and continual improvement’ Beatrice Bowyer, Healthy Bea Forever Living

‘Pay it Forward – Treat people as you’d like to be treated, share information and help others’ Kirsty James, Colony Networking & KJBS

‘Deliver on your promises and go the extra mile – it’s the small things that make a difference to people & show respect’ Jennifer Hood, Platinum IFS

‘Consistency of service, a helpful attitude and reliable follow-up’ Amanda Manson, Orderly Office & Home

‘Be mindful of the language you use with customers’ ‘Set a standard for yourself and those around you – define the quality you want to deliver and are willing to accept for you and your business’ Claire McPherson, Tall Poppies

‘Find a balance in how you run your business – take care of yourself and you can take care of your customers, providing individual care’ Jeed Barry, Luxury Pampering

‘Be determined to succeed, Believe in your dream, set your standards and make it happen!’ Risonete Day, Venha Brilhar – Hair Salon

good habits 1‘Follow your Passion, Differentiate yourself and be a good role model’ Amanda Ellwood, Eat Yourself Well

‘Be determined, Believe in your ability to succeed, Offer reliable service and be mindful of your reputation’ Tanya Simister, Total Justice Solutions

‘Excellent contact management – make an effort to stay in touch with those you meet and develop a database of relevant contacts for your business’ Sue Bates, Juice Plus

‘Offer good customer service, communicate clearly, respond promptly & follow-up’ Catherine McKinnon, Pink Spaghetti

‘Manage your time, make clear plans for your week, make progress and move forward’ Tracey Hopkins, The business Start-up Coach

‘Work IN the business and ON the business – pay attention to detail and take time to find perfect solutions – communicate regularly with your clients – Follow-up!!!’ Rachel Hutchinson, Patch Memories

‘Maintain a desire to learn & keep improving the experience for yourself and your customers. Keep up with changes as they happen!’ Katherine Butler – Magic Pony Films

‘Find your Balance – don’t let your business control your life – trust your gut – It’s OK to Step Away!’ Caroline Evers Busy Bee Networking & Express Success Marketing

What Good Habits ensure your Business Success – please share your good habits for successful businesses so we can all improve and excel!

Caroline head2For Busy Bee Networking members’ contact details – please go to the Members Page

Caroline x

Sharing Good Habits for Successful Businesses

Let’s Celebrate – Talented Women in Cheshire

Let's CelebrateWe’re Celebrating the Passion for Business and the Power of Networking and Many, many Business Success Stories of Incredible Women in Cheshire!

Passion for Business

There’s a growing passion among female business owners in Cheshire to achieve success on our terms. Running businesses for most of us is about following a dream and making it work around family obligations, and a desire for a balanced and productive life. We’ve got so much to give and so much to celebrate that we’ve decided to dedicate a special day to highlight and celebrate the great pool of female talent that exists in Cheshire.

Power of Networking

Connections, support and inspiration are some of the words that describe what women look for in networking, and every story we hear, is motivated by a desire to convert a powerful passion into a dream business. We know networking works because it fulfils our need to connect and grow, it gives us access to a talent pool of inspiring and successful women who are making dreams come true, and fulfilling businesses work for them!

Come Together

On Thursday the 9th of July we are reaching out and gathering together to celebrate the abundance of female talent that exists in Cheshire. We want to recognise the amazing business women in the region and bring together women from Busy Bee Networking, Flourish Networking Circle, Women’s Business Network and Sue France’s Networking Women in Cheshire.

Let’s Celebrate!

We want to open the floor up to the talent that exists, we want to share and inspire, and hear from you on what makes running your business such a success. We’ll celebrate the achievements and recognise the breadth of successful businesses in Cheshire, all run by inspiring women in the region.

You are invited to join, Tricia Peters, Sue France, Debbie Hayes and Caroline Evers as we come together to celebrate The Talent in Cheshire, at our Summer Tea Party at Cottons Hotel in Knutsford, from 1pm to 3pm on the 9th of July. Simply follow the link to the Eventbrite and book your place and make sure you are part of the celebration – Let’s Celebrate – Talented Women in Cheshire

Caroline sitting computer 2 Debbie Hayes Sue France Tricia Peters

Where do we go from here?

bigwhereThe Bumps in the Road….

Wherever you’re at in building your business there’s almost always a fork in the road. Decisions and choices are an everyday challenge and, when you run your own business the buck ultimately stops with you!

When the ‘start-up’ excitement subsides and the distraction of concept creation fades, you could be left with a business that’s running on empty waiting for clients to flood you with an abundance of orders, while you hardly even break a sweat!

That’s when you can get bitten by the ‘should’ bug – you should be spending more time networking, should be posting your prices on your website, you should be on twitter more, boosting posts and creating Facebook ads, completing your profile on LinkedIn, Google plus, Pinterest, posting videos, hosting webinars, podcasts…. should, should, should – bitten!


Now is the time to launch your business for real – launch the ship and make it happen – stop waiting for the perfect time to be a success – as someone once said – Just Do It! Remember what you wanted to do with your business when you set it up – remember you had the ideas and energy – well, you still have, but it’s all too easy to think everyone else is doing it soooo much better! They’re not!

This is the challenging time for those of us running our own business and trying to make it pay! Opportunities come round again and again and there will be no perfect time to jump on board – we’ll only learn from trying – so go for it!

Running your own business is the trip of a lifetime – this is it – feel the exhilaration and do it anyway! This is your chance to take your dream and shoot for the stars and all you have to do is package and replicate – package up your offering, stake your claim to your business expertise and begin to replicate your offering again and again, to those ideal clients who are getting to know, love and trust you!

Sure, stuff can go wrong – don’t freak out, you’re not a failure – you are good enough – remember you are a brave pioneer breaking new ground – doing it your way – it’s OK !!

There is no rule book! It’s your mind-set that will bring you Success so don’t give up the fight – create new rules, change the rules, get rid of the rules – just trust yourself and believe you’re perfectly equipped to do it. So much about starting and running your own business is about believing you can do it – when the energy and excitement wanes, keep your eye on what you set out to achieve and remind yourself, why!?

so where do you go from here?

Package and Replicate with confidence. Gather up all the experience you’ve gained from day one, and Stake your Claim to your unique business offering (your unique BO!). Ditch the dead-end services you offered at the request of less than ideal clients and go with those that you believe in. Begin to communicate with confidence and conviction and once and for all learn to say NO!

Focus on your Ideal Client. Ready? Aim, fire – define and refine – accept who they are! You know the clients you want to work with and you know those that pull on your time, your skills and your bank balance, so really learn to say NO and refer them on to a grateful associate. Move out from the circle of only doing business with friends and family and start to focus on the new ideal clients that just haven’t met you yet. Start to market ‘you’ to the ‘unknown’ new ideal clients out there, waiting to pick up your scent!

Go to where they are… Now choose what you need to do to find them (not what others tell you, you should do!!). Match up your offering with the needs of your ideal clients – know what they value and where they spend their time – search them out and let them know what you’ve got to offer. Use your shared language to help them recognise you understand their needs. Let them know what they’ll experience when they engage in business with you.

Remember the confidence and conviction – you’ve done this many times before – you’ve offered and delivered solutions to many clients just like these new ones. You’re the expert in your field and you know your business well, you believe in what you offer. Your ideal clients, old and knew ‘get’ that from your communications – your website, blogs, posts, etc. Wherever they come into contact with you, they get the same consistent package, and they love businesses like yours, that they can trust to reliably deliver again and again.

This is it…. Package up your offering, get rid of the dross, focus on your position in the vast expanse that is the market place – know where you’re aiming for, and shoot for the stars – it’s all there for you, for the taking!

Extract from – ‘Messages for the reluctant pioneer’ (aka the launch junkie!)

The bumps in the road to marketing your business – Express Success Marketing Mentoring

View the LinkedIn Post - Where do we go from here?

Selling tips for small businesses

So… what is your unique selling style?

sellingIt’s ‘Selling Season’ at Busy Bee CHORLTON – Marketing Exchange. A new season of Marketing sessions began yesterday in Chorlton with Selling tips for small businesses.

Using Malcolm Gladwell’s descriptions from his book The Tipping Point, we looked at the 3 special types of people that can impact the success of our businesses. Connectors, Mavens and Salespeople all work differently to help our business succeed!


Connectors have a very special gift of bringing people together, they are fantastic at expanding our network and putting us in touch with people that fit with our business.

Mavens are the helpers in the marketplace – they know lots about different products and services and they like to direct people to the right solution for their needs – They help connect us to our market.

Salespeople have a skill to persuade us when we are unconvinced and they are the people who will look at our business and make suggestions that help us ‘monitize’ – (eh!) make money :)

Try to identify yourself in these 3 types and then look at how this influences your selling style. Do you depend on building a relationship and developing a close rapport or use a technical problem solving approach, an account servicing approach, a more assertive selling style or business partnering style?

We all use a combination of selling styles that fit with who we are – solving customers problems and building relationships as we go or cultivating a relationship and getting to know our customers’ needs while developing new or customised solutions, and so on…

As small business owners we’re responsible for the lot – we are the expert, the connector and the sales person on our team BUT we can get help from others out there and Share and trade our special powers with theirs, and watch our business explode.

‘What type of Business person are you’ and ‘What’s your unique Selling Style?’

Busy Bee CHORLTON – Marketing Exchange – Marketing and Networking for Small Businesses. Meetings held every Thursday, 10am at The Lead Station, Beech Road, Chorlton.

Articles/Blogs you might want to read for more details:—5-Winning-Styles&id=1685917

Communicate Your Way to Winning Business?

at the chairWould you like to have a Marketing Message that wins you new business, every time you communicate with potential customers?

Wouldn’t it be great to know that everything you put out there was working to do exactly that?


Why not say ‘HELLO’ to your customers, listen to what they have to say and start to
Communicate Your Way to Winning Business!

Identify your customers and what they value about your business – Then package and replicate that to win some more!

Once we clarify our offering and feel convinced it’s what our customers want, then it’s time to focus on our communication.

BrandingSo let’s focus here on your Marketing Message!

But first…

Who are your customers and what do they value about what you offer? Your product or service?

What are some of the unique characteristics your customers identify when you ask them about what you do for them?

What have they told you? Have you asked for feedback? Have you asked them to explain their Comments?

Let’s get this right!

What do they value about your business? what’s most important to them about what you do? Are you catering for your customers’ priorities in your marketing communications? ……or are you focussing your own? or worse still, are you trying to convince the world? Remember if you know your customers well – you can easily find more just like them!

Package & Replicate
Profile your customers according to their needs AND what they value about your business – ask them!! Listen to them!!
Acknowledge what they value and don’t underestimate what’s more important to your customers, ‘…it’s not always what you think, so make sure you know!’
Once you are convinced that what you offer supports what they value – Include their priorities in your communication!

Can you profile your different types of customers accurately? Are you ‘roping them all into the same bag’ or should you be communicating differently with the different types of customers? Separate them out, identify and group them according to what they value about what you offer them!

Now you’ve separated them out, how can you win more of them?

Be proud and be convinced!
Allow yourself to be surprised by what you hear – Your customers value your business offering for different reasons and often these reasons mean more to them than we might realise. Take on board what they say, check it with other customers, get a rounded picture of the value of your business to your customers!

Speak their language!
Now you know what your business means to your customers, you can communicate the value of your offering with iron-clad conviction! When you have a fuller understanding of how important your service is to them, you build a new sense of confidence and reassurance into your marketing communication. What you communicate starts to be ‘spot-on’ and will resonate with other potential customers that fit the profile of your existing customer base.

Be Clear & they will Hear!
It’s more important now than ever to get it right!
With millions of messages bombarding our customers via various media, they need to hear you, they need to know you understand what they value in a business like yours and they need to be convinced you will deliver on their expectations.
Like iron filings to a magnet, they will be attracted to you – if you are clear, they definitely will hear! :-)

bb-marketingAt Busy Bee Marketing we take a modular approach to marketing
and we customise our services to suit your business needs.



Marketing your business can be simple

  1. Be clear about what you offer
  2. Know how much your customer values your business
  3. Get your message right AND deliver it consistently
  4. Win new business and a positive reputation
  5. Retain your customers, build their loyalty – continue to satisfy their needs

Why make it more complicated than you need to….?