The Power of Women in Business

power picAt this time of the year how many of you busy business women feel the pressure to jump straight out of the Christmas madness and charge into the new year with inflated power and purpose? And with all the discussion of setting goals and planning for growth, how many of you feel an added expectation to hit the ground running despite the challenges and changes you face? No wonder many of us feel frozen to the spot and unsure how to get started in 2018!

Instead of rushing in, maybe its a time to rekindle your power and slowly and thoughtfully charge up your plans… This season at Busy Bee Networking we’ll be working on your business and helping you to review and craft your vision for the future and focus on your next stage of growth; We’ll explore the changes to your business – your clients and the market you operate in; and finally we’ll work with you as you track progress of your goals over time and we’ll monitor what blocks you from achieving success and together we’ll develop strategies for achieving solid business growth.

Over the coming weeks we’ll focus on…

*The Power of Vision – setting goals and planning for growth

*The Power of Change – managing challenges and changes – learning and adapting to changing market and customer needs

*The Power of Growth – keeping track on achieving goals – what blocks progress and developing strategies for growth

Dates & Times:
Busy Bee Networking starts back in Hale on Tuesday 9th of January and Chorlton on the 16th of January.
follow up meetings Hale – 23rd January and 6th February
follow up meetings Chorlton – 30th January and 13th February

Everyone is welcome to join the Busy Bee Networking Members for any of the meetings – simply go to the event page and click on the PayPal button to pay and reserve your place – Just £10 per session for non-members – for more details email me on caroline@busy-bee-networking.co.uk

I’m looking forward to meeting lots of new Busy Bees in 2018 and helping lots of women running businesses around busy family lives – come and join us and we’ll get working on your business!

All the best for an amazing 2018

Lots of love

Caroline x
The Power of Women in Business VCG

Branding and Marketing your Business

Branding

At Busy Bee Networking – We’re going Back to basics : Branding and Marketing your business…
What comes first? chicken and egg? NO, your Brand always comes first!
You must consider your brand strategy before marketing, if not you run the risk of mixed messages, a confused image and no clear target market or Ideal Client… So its back to basics for us all!

“Branding is differentiating yourself. Marketing is getting people to see the difference.”

You'll find yourself

Part of your brand is determining who your ideal clients really are – who are your buyers, clients and customers? Knowing and understanding them, enables you to know where and how to reach them.

Branding – setting brand standards for YOU and YOUR IDEAL CUSTOMER (values, attributes, needs and benefits)
Marketing – delivering the Perfect Message to your potential customers where you’re certain you will find them (using marketing channels that reach them). Your marketing content should match your brand standards and wherever your business name appears your brand should always be evident!

reaching your customers

1) your brand standards – BRANDING YOUR BUSINESS (your brand voice, image and standards)
2) Your brand standards – IDENTIFYING YOUR IDEAL CUSTOMER (understanding your buyers persona and how to reach them)
3) Your marketing strategy – REACHING YOUR CUSTOMERS (perfect message in the right place & time)

Join us at Busy Bee Networking Meetings in Hale or Chorlton over the coming weeks
Branding and Marketing your business

Action Changes Things

‘It’s easy to make a buck. It’s a lot tougher to make a difference’, Tom Borkaw

Make a difference with your business 2

Talk to any small business owner in the bloom of their business and you’ll hear raw passion, inspiration and a definite desire to achieve. Many business owners I meet, tell me how they find themselves doing something they never really dreamed of doing but something they can’t imagine not doing! You just have to scratch the surface and sure enough you’ll find it’s no coincidence they do what they do.

Passion can motivate you to follow your dreams or answer a calling but running a business and being responsible for every decision can dull the edge or knock the wind out of your sails from time to time!

At Busy Bee Networking this season we are focussed on shining up your passion and reawakening your love affair with the business you run! We’re going to help you realign your motivation and direct all your efforts to making a difference, going the extra mile and delighting your customers by offering them the best customer service ever!

make a difference with your business 4

At the weekly sessions we will look at how you can go the extra mile and make a difference with your business and explore strategies for improving business activities and trying something new. Should you play it safe with your core business activities or explore alternatives? Are you up to speed with your customers’ changing needs, and how can you be sure they are delighted with the service you offer?

Remember it’s no coincidence you do what you do – so let’s shine up your passion for your business and make a difference, for you, your customers and the world you work in!

Make a Difference with your Business, push the boat out, go the extra mile and give great customer service!

Book your place at any of the upcoming events – members and non-members are always welcome.

You Make the difference 5

Looking forward to seeing you at a Busy Bee Networking meeting soon.

All the best,
Caroline Evers

caroline@busy-bee-networking.co.uk

Busy Bee Experts in the Room!

4 experts in the room
Support, Direction and Connections for success!

This season we’re focussing on the Busy Bee Networking Experts in the room! Over the coming months we’re asking the Busy Bees to step up and share their expertise with the others.

Learn how to increase your earnings by changing how you use LinkedIn; how to craft expert content for blogging and posting; get top time saving tips for expert time management; Improve your approach to goal setting and get motivated to achieve and succeed!

Catherine McKinnon, Pink Spaghetti; Susan Leigh, Lifestyle Therapy; Tracey Hopkins, Business Vision Coach and Julia Rice, My Family and Other Books – offering their expertise to all the Bees and visiting colleagues.

April 25th, at The Elk of Chorlton : Catherine McKinnon, Pink Spaghetti – Time Management & Time Saving Tips
May 2nd, at Piccolino’s in Hale : Susan Leigh, Lifestyle Therapy – Motivation and Goal Setting
May 9th, at The Elk of Chorlton : Tracey Hopkins, Business Vision Coach – Increase your Income by changing how you use LinkedIn (5 great things about LinkedIn)
May 16th, at Piccolino’s in Hale : Tracey Hopkins, Business Vision Coach – Increase your Income by changing how you use LinkedIn (5 great things about LinkedIn)
May 23rd, at The Elk of Chorlton : Julia Rice, My Family and Other Books – Crafting expert content for blogging and posting – writing tips, discussion & practical exercises.
May 30th, at Piccolino’s in Hale : Catherine McKinnon, Pink Spaghetti – Time Management & Time Saving Tips

Busy Bee Networking members and non-members are very welcome to attend – click on the event page for each speaker to book your place.

For further details, please email caroline@busy-bee-networking.co.uk

Spotlight on your Business Success

Spotlight on your Business Success – Building on our Brand Credibility theme, this season we will focus on strengthening your Brand Image and encourage all the Bees to join the at Busy Bee Networking ‘Let’s Go Video’ Brand Credibility challenge!

spotlight effectYou get a chance to share your brand success stories face to face with the group and pull out your top five factors for business success! Join in the Brand Image discussion session – discuss the issues that hinder growth and help work in strategies to turn things around. This feedback and advice session is open to all the Busy Bees and other visiting business owners.

Busy Bee Networking - Offering Support, Direction and Connections for Success to Women Running Businesses around Busy Family Lives!

 

focus on Your-BrandWeek 1) Focus on your Brand Image – Brand Credibility Video Challenge.

‘When you focus on your strengths you make your weaknesses irrelevant’

After weeks working on your brand credibility and the great stories that carry your message to the heart of your target market – the Bees are taking on the ‘Let’s Go Video’ Brand Credibility challenge!

At this session you can review your brand credibility features and plan your stories & celebrate your Brand Image in 5 great videos!

 

Brand factorsWeek 2) 5 Factors for Success in Business – How Busy Bees do it Better :)

We all work hard to improve our businesses – whether you follow the advice of marketing gurus, get help of your mentors and coaches or network with some of the best business owners … We want to know what are your top 5 success factors?

Looking back on your business journey so far, what are the 5 factors that have led to your success and what would you advise others starting out on the road to business success?

 

success canWeek 3) Spotlight on your Business Success – Brand Image discussion session – Feedback and advice from all the Bees

Video review and business advice session for all the bees! Take your spot and share your brand image questions and other business issues with the rest of the group – Get all the help and advice you need to improve your brand credibility, image and communication style.

To book onto any session – check out the Busy Bee Networking events calendar

 

Show Off Your Brand Credibility

brand-on-the-wallThis season at Busy Bee Networking we’re encouraging you to ‘Show off your Brand Credibility’ and influence key individuals in your target market. Get your core message right and craft content that will engage, educate and entertain your target market. We’ll show you how to create stories that will influence information overloaded consumers, and encourage them to sit up and take notice of your business, once and for all!

Brand Credibility is built on the trust and confidence your ideal clients have in your brand, and your consistent response and high quality delivery. Offering a product or service rooted in authority, authenticity and transparency and delivered with empathy and real understanding of the needs of your clients, engenders trust and nurtures brand credibility. Listening you’re your clients and learning with them to deliver an outcome that they need and want, shows you are real, sincere and truly responsive to their needs within the your area of expertise.
managingbrandcredibilityforsmallbusinesses
It’s important to communicate what you offer in a clear and consistent way while outlining what you can, and will do, to achieve the outcome that best serves your clients. Knowing who they are and what they need is one thing but getting them to really trust you to deliver a quality service, is another. This is where influencers can help – focusing your marketing activities on key individuals that have influence over potential buyers can make it easier to get your trusted marketing message out to more of your target market.

brand-credibilityOver the coming Weeks at Busy Bee Networking meetings in Hale, Chorlton, Didsbury and Knutsford, we’ll focus on developing Brand credibility and crafting a marketing message that engages key influencers in your target market. We’ll focus on what ideal clients need to know about your business and help you to become a good story teller, crafting content that engages, educates and entertains more (information overloaded) potential customers!

 

confidenceatworkWeek 1)
Focus on your Ideal client and identify the Key Influencers in your target market. How do they, and can they drive business your way and help build your Brand credibility? Begin to describe their network of influence and become aware of how to best communicate with them.

 

brand-credibility-meter-1024x414Week 2)
Get your Core message right and decide what you want your target market to know and share about you and your business so you can begin to ‘Show off your Brand Credibility’. What does it take to engage, educate & entertain influencers and other potential customers?

 

BrandWeek 3)
Become a storyteller – learn to craft powerful content and create brand stories that get straight to the heart of your target market. Weaving in the qualities that illustrate why your clients trust you and believe in you, helps develop stories that demonstrate your value and truly influence your, information overloaded, customers!

 

Busy Bee Networking meets weekly on Tuesdays and Thursdays and we welcome members and non-members to join us at any of these meetings. Members can attend all the meetings free of charge and non-members pay just £10* per session.
Contact caroline@busy-bee-networking.co.uk for further information or check out the website www.busy-bee-networking.co.uk for more details 

Practice makes Business Better

PracticePractice makes Business Better
It’s said that ‘Practice makes Perfect’ but in our everyday world I believe Practice makes us better at doing those things we don’t like doing, or those we avoid for as long as we can! Practice makes it easier to achieve the things we tell ourselves are difficult, Practice makes it easier to complete tasks we want to get done, and practice often makes it easier to choose new approaches or solutions rather than stick with the default ones we always use.

If-At-First-You-Dont-Succeed-Try-Try-Try-AgainSo the theme of the Busy Bee Networking season, from September to December 2016, is ‘PRACTICE’ and all things practical to help make our businesses work better. We’ll work together and encourage each other to practice and improve how we communicate our business offering and marketing message, to the world around us. We’re going to focus on how we can best achieve great results in line with our key business objectives.

maynotbethereFeRemember, We may not be there yet but with practice, we get closer than we were yesterday. We Move forward with options and choices and find new ways to do a better job – improved processes, create stronger content and clearer communication. We won’t give up when the going gets tough because, if at first you don’t succeed… we’ll encourage you to try, try again! The Busy Bees will be right there to offer advice, give you feedback and ensure your success – we’ll help you get better at everything you do on your way to your business goals!

blackboardWe’re holding a series of practical sessions focussing on improving communication skills and exploring marketing tools and encouraging you to ‘try it out’, practice and improve! In-session topics will be extended into online challenges where possible. Session Topics: Let’s go video – practising your video skills using Facebook Live, presentation skills – 5 minute in session presentations with group feedback, revisiting blogging and developing great content and following though with practice and feedback from the group, exploring SMART email marketing, engaging better on social media platforms INSTAGRAM & FACEBOOK and social media time saving tips.

bb-networkingBusy Bee Networking meetings are held every second Tuesday during term time, in Hale (Altrincham) and Chorlton, and every second Thursday in Didsbury and NEW in Knutsford. Meetings are from 10am to midday and are open to members and non-members. Meetings begin again at Piccolino’s in Hale, on Tuesday 13th September at 10am.
Events Calendar

Busy Bee Networking Membership is just £75 a year and members can attend any and all meetings – there are many other benefits of membership listed on the membership page; Non-members pay just £10 per meeting (in advance) and can pay online, via the PayPal button on the chosen events page.

Just Be You

JUST BE YOUJust Be You, in everything you do and when faced with adversity – stay true to You!

It’s funny how ideas circle around and certain topics that require attention come up again and again until you acknowledge and address them. Well that’s been happening to me in the last few days.

Be True to You – It’s your business, run it your way
Advice is good but remember advice comes from another person’s perspective. Listening is good, adapting is good but replicating exactly what another business does, will more than likely not work the same way for you!

Failure is a Good Teacher
We all stumble and trip and learn from mistakes, and as a result, improve how we run our businesses – we get to the point when we realise we can trust ourselves, trust in our expertise and believe in our unique abilities. Once you harness that confidence you begin to ‘own’ your business and run it as you see fit!

We’re Passionate
Many of us set up businesses because we’re passionate about what we do and the drive to develop our services comes from a deep concern for our clients’ needs. so what we do is very closely wrapped up in who we are and what we care deeply about.

Be Prepared
It’s not so easy when someone questions what you do or criticises what you say or how you run your business. In those moments, it’s all too easy to lose sight of why you do what you do – it’s easy to be swayed by what others say you ‘should’ do.
We need to be ready, be prepared to take on the world – package up what we offer and stay true to who we are.

MY ADVICE
Do yourself a favour (now this is just advice & it works for me…)
Revisit the basics of your business and get your story straight – you know why you do what you do, what you’re passionate about and what drives you to work with your ideal clients. You know what they love about engaging in business with you and you know why they choose you over other options in the marketplace.

CAPTURE IT & OWN IT!
Listen to your heart, listen to your favourite clients and make it clear to the world what you do and why you do it your way. Own it, value it and believe in it! When you do this, you communicate with Confidence and Conviction AND you are prepared when someone questions you or criticises you. Your self-belief and self-assurance both protect you and guide you, as you respond.

Shoot for the stars
Taking a leaf from Naomi’s book (Naomi Gilmour, Branching Out Online) I think we are all super heroes – as business owners, we all can fly to the moon and shoot for the stars! But our super hero cape doesn’t just help us soar, it guards us in the certainty of who we are and why we choose to do what we do.

I started Busy Bee Networking because I love helping women find their voice, their certainty and their confidence. I can see it in the women I meet, I can hear it in what they say. They have passion, drive and dreams, and they have uncertainty too which gets worked out over time as they develop their offering and build up their business.

Women running businesses around busy family lives
I want to continue to offer women running businesses a friendly, safe and constructive environment in which to grow their business. I want to continue to see the changes that liberate the dreams and makes them a reality. But most of all I want to continue to see the support and generosity you show to each other as you all work to make a success of running your own businesses around a busy family life.

You run your business – do it your way, and get all the help you need along the way!

caroline@busy-bee-networking.co.uk

 

 

Sharing Good Habits for Successful Businesses

ROADTRIPSuccess breeds Success, and Passion drives Creativity, but many of us know that our businesses wouldn’t have got past GO without our consistent and reliable driving forces that kept us focused and directed towards our success!

Good Habits come in various forms. You just have to look at businesses you admire or business people you respect – and you’ll recognise recurring habits that ensure they move forward and achieve success, the way they want it!

Self Bee-lief and Passion will drive you to where you want to Bee!
This week I spent time with recent graduates from MMU who were looking for advice and tips on how to best set up their businesses – well, I have to say… the Bees have it - we’ve been mulling over Good habits of Successful Businesses and sharing our own good habits – so here’s some ideas to help new businesses on their way!

successful habits 2‘Ruthless Routines and advance planning sets you up to succeed’ Julia Rice, Impkiss

‘Self Belief is at the heart of success’ Paula McGuire, Juice Plus

‘Authenticity & Passion drives you to where you want to be’ Janet Long, Rainbow Healing Therapies

‘Consistency and focussing your time on profitable activities’ ‘Self Development and continual improvement’ Beatrice Bowyer, Healthy Bea Forever Living

‘Pay it Forward – Treat people as you’d like to be treated, share information and help others’ Kirsty James, Colony Networking & KJBS

‘Deliver on your promises and go the extra mile – it’s the small things that make a difference to people & show respect’ Jennifer Hood, Platinum IFS

‘Consistency of service, a helpful attitude and reliable follow-up’ Amanda Manson, Orderly Office & Home

‘Be mindful of the language you use with customers’ ‘Set a standard for yourself and those around you – define the quality you want to deliver and are willing to accept for you and your business’ Claire McPherson, Tall Poppies

‘Find a balance in how you run your business – take care of yourself and you can take care of your customers, providing individual care’ Jeed Barry, Luxury Pampering

‘Be determined to succeed, Believe in your dream, set your standards and make it happen!’ Risonete Day, Venha Brilhar – Hair Salon

good habits 1‘Follow your Passion, Differentiate yourself and be a good role model’ Amanda Ellwood, Eat Yourself Well

‘Be determined, Believe in your ability to succeed, Offer reliable service and be mindful of your reputation’ Tanya Simister, Total Justice Solutions

‘Excellent contact management – make an effort to stay in touch with those you meet and develop a database of relevant contacts for your business’ Sue Bates, Juice Plus

‘Offer good customer service, communicate clearly, respond promptly & follow-up’ Catherine McKinnon, Pink Spaghetti

‘Manage your time, make clear plans for your week, make progress and move forward’ Tracey Hopkins, The business Start-up Coach

‘Work IN the business and ON the business – pay attention to detail and take time to find perfect solutions – communicate regularly with your clients – Follow-up!!!’ Rachel Hutchinson, Patch Memories

‘Maintain a desire to learn & keep improving the experience for yourself and your customers. Keep up with changes as they happen!’ Katherine Butler – Magic Pony Films

‘Find your Balance – don’t let your business control your life – trust your gut – It’s OK to Step Away!’ Caroline Evers Busy Bee Networking & Express Success Marketing

What Good Habits ensure your Business Success – please share your good habits for successful businesses so we can all improve and excel!

Caroline head2For Busy Bee Networking members’ contact details – please go to the Members Page

Caroline x

Sharing Good Habits for Successful Businesses

Where do we go from here?

bigwhereThe Bumps in the Road….

Wherever you’re at in building your business there’s almost always a fork in the road. Decisions and choices are an everyday challenge and, when you run your own business the buck ultimately stops with you!

When the ‘start-up’ excitement subsides and the distraction of concept creation fades, you could be left with a business that’s running on empty waiting for clients to flood you with an abundance of orders, while you hardly even break a sweat!

That’s when you can get bitten by the ‘should’ bug – you should be spending more time networking, should be posting your prices on your website, you should be on twitter more, boosting posts and creating Facebook ads, completing your profile on LinkedIn, Google plus, Pinterest, posting videos, hosting webinars, podcasts…. should, should, should – bitten!

Actually…..

Now is the time to launch your business for real – launch the ship and make it happen – stop waiting for the perfect time to be a success – as someone once said – Just Do It! Remember what you wanted to do with your business when you set it up – remember you had the ideas and energy – well, you still have, but it’s all too easy to think everyone else is doing it soooo much better! They’re not!

This is the challenging time for those of us running our own business and trying to make it pay! Opportunities come round again and again and there will be no perfect time to jump on board – we’ll only learn from trying – so go for it!

Running your own business is the trip of a lifetime – this is it – feel the exhilaration and do it anyway! This is your chance to take your dream and shoot for the stars and all you have to do is package and replicate – package up your offering, stake your claim to your business expertise and begin to replicate your offering again and again, to those ideal clients who are getting to know, love and trust you!

Sure, stuff can go wrong – don’t freak out, you’re not a failure – you are good enough – remember you are a brave pioneer breaking new ground – doing it your way – it’s OK !!

There is no rule book! It’s your mind-set that will bring you Success so don’t give up the fight – create new rules, change the rules, get rid of the rules – just trust yourself and believe you’re perfectly equipped to do it. So much about starting and running your own business is about believing you can do it – when the energy and excitement wanes, keep your eye on what you set out to achieve and remind yourself, why!?

so where do you go from here?

Package and Replicate with confidence. Gather up all the experience you’ve gained from day one, and Stake your Claim to your unique business offering (your unique BO!). Ditch the dead-end services you offered at the request of less than ideal clients and go with those that you believe in. Begin to communicate with confidence and conviction and once and for all learn to say NO!

Focus on your Ideal Client. Ready? Aim, fire – define and refine – accept who they are! You know the clients you want to work with and you know those that pull on your time, your skills and your bank balance, so really learn to say NO and refer them on to a grateful associate. Move out from the circle of only doing business with friends and family and start to focus on the new ideal clients that just haven’t met you yet. Start to market ‘you’ to the ‘unknown’ new ideal clients out there, waiting to pick up your scent!

Go to where they are… Now choose what you need to do to find them (not what others tell you, you should do!!). Match up your offering with the needs of your ideal clients – know what they value and where they spend their time – search them out and let them know what you’ve got to offer. Use your shared language to help them recognise you understand their needs. Let them know what they’ll experience when they engage in business with you.

Remember the confidence and conviction – you’ve done this many times before – you’ve offered and delivered solutions to many clients just like these new ones. You’re the expert in your field and you know your business well, you believe in what you offer. Your ideal clients, old and knew ‘get’ that from your communications – your website, blogs, posts, etc. Wherever they come into contact with you, they get the same consistent package, and they love businesses like yours, that they can trust to reliably deliver again and again.

This is it…. Package up your offering, get rid of the dross, focus on your position in the vast expanse that is the market place – know where you’re aiming for, and shoot for the stars – it’s all there for you, for the taking!

Extract from – ‘Messages for the reluctant pioneer’ (aka the launch junkie!)

The bumps in the road to marketing your business – Express Success Marketing Mentoring

View the LinkedIn Post - Where do we go from here?