Spotlight on your Business Success

Spotlight on your Business Success – Building on our Brand Credibility theme, this season we will focus on strengthening your Brand Image and encourage all the Bees to join the at Busy Bee Networking ‘Let’s Go Video’ Brand Credibility challenge!

spotlight effectYou get a chance to share your brand success stories face to face with the group and pull out your top five factors for business success! Join in the Brand Image discussion session – discuss the issues that hinder growth and help work in strategies to turn things around. This feedback and advice session is open to all the Busy Bees and other visiting business owners.

Busy Bee Networking - Offering Support, Direction and Connections for Success to Women Running Businesses around Busy Family Lives!

 

focus on Your-BrandWeek 1) Focus on your Brand Image – Brand Credibility Video Challenge.

‘When you focus on your strengths you make your weaknesses irrelevant’

After weeks working on your brand credibility and the great stories that carry your message to the heart of your target market – the Bees are taking on the ‘Let’s Go Video’ Brand Credibility challenge!

At this session you can review your brand credibility features and plan your stories & celebrate your Brand Image in 5 great videos!

 

Brand factorsWeek 2) 5 Factors for Success in Business – How Busy Bees do it Better :)

We all work hard to improve our businesses – whether you follow the advice of marketing gurus, get help of your mentors and coaches or network with some of the best business owners … We want to know what are your top 5 success factors?

Looking back on your business journey so far, what are the 5 factors that have led to your success and what would you advise others starting out on the road to business success?

 

success canWeek 3) Spotlight on your Business Success – Brand Image discussion session – Feedback and advice from all the Bees

Video review and business advice session for all the bees! Take your spot and share your brand image questions and other business issues with the rest of the group – Get all the help and advice you need to improve your brand credibility, image and communication style.

To book onto any session – check out the Busy Bee Networking events calendar

 

Show Off Your Brand Credibility

brand-on-the-wallThis season at Busy Bee Networking we’re encouraging you to ‘Show off your Brand Credibility’ and influence key individuals in your target market. Get your core message right and craft content that will engage, educate and entertain your target market. We’ll show you how to create stories that will influence information overloaded consumers, and encourage them to sit up and take notice of your business, once and for all!

Brand Credibility is built on the trust and confidence your ideal clients have in your brand, and your consistent response and high quality delivery. Offering a product or service rooted in authority, authenticity and transparency and delivered with empathy and real understanding of the needs of your clients, engenders trust and nurtures brand credibility. Listening you’re your clients and learning with them to deliver an outcome that they need and want, shows you are real, sincere and truly responsive to their needs within the your area of expertise.
managingbrandcredibilityforsmallbusinesses
It’s important to communicate what you offer in a clear and consistent way while outlining what you can, and will do, to achieve the outcome that best serves your clients. Knowing who they are and what they need is one thing but getting them to really trust you to deliver a quality service, is another. This is where influencers can help – focusing your marketing activities on key individuals that have influence over potential buyers can make it easier to get your trusted marketing message out to more of your target market.

brand-credibilityOver the coming Weeks at Busy Bee Networking meetings in Hale, Chorlton, Didsbury and Knutsford, we’ll focus on developing Brand credibility and crafting a marketing message that engages key influencers in your target market. We’ll focus on what ideal clients need to know about your business and help you to become a good story teller, crafting content that engages, educates and entertains more (information overloaded) potential customers!

 

confidenceatworkWeek 1)
Focus on your Ideal client and identify the Key Influencers in your target market. How do they, and can they drive business your way and help build your Brand credibility? Begin to describe their network of influence and become aware of how to best communicate with them.

 

brand-credibility-meter-1024x414Week 2)
Get your Core message right and decide what you want your target market to know and share about you and your business so you can begin to ‘Show off your Brand Credibility’. What does it take to engage, educate & entertain influencers and other potential customers?

 

BrandWeek 3)
Become a storyteller – learn to craft powerful content and create brand stories that get straight to the heart of your target market. Weaving in the qualities that illustrate why your clients trust you and believe in you, helps develop stories that demonstrate your value and truly influence your, information overloaded, customers!

 

Busy Bee Networking meets weekly on Tuesdays and Thursdays and we welcome members and non-members to join us at any of these meetings. Members can attend all the meetings free of charge and non-members pay just £10* per session.
Contact caroline@busy-bee-networking.co.uk for further information or check out the website www.busy-bee-networking.co.uk for more details 

Practice makes Business Better

PracticePractice makes Business Better
It’s said that ‘Practice makes Perfect’ but in our everyday world I believe Practice makes us better at doing those things we don’t like doing, or those we avoid for as long as we can! Practice makes it easier to achieve the things we tell ourselves are difficult, Practice makes it easier to complete tasks we want to get done, and practice often makes it easier to choose new approaches or solutions rather than stick with the default ones we always use.

If-At-First-You-Dont-Succeed-Try-Try-Try-AgainSo the theme of the Busy Bee Networking season, from September to December 2016, is ‘PRACTICE’ and all things practical to help make our businesses work better. We’ll work together and encourage each other to practice and improve how we communicate our business offering and marketing message, to the world around us. We’re going to focus on how we can best achieve great results in line with our key business objectives.

maynotbethereFeRemember, We may not be there yet but with practice, we get closer than we were yesterday. We Move forward with options and choices and find new ways to do a better job – improved processes, create stronger content and clearer communication. We won’t give up when the going gets tough because, if at first you don’t succeed… we’ll encourage you to try, try again! The Busy Bees will be right there to offer advice, give you feedback and ensure your success – we’ll help you get better at everything you do on your way to your business goals!

blackboardWe’re holding a series of practical sessions focussing on improving communication skills and exploring marketing tools and encouraging you to ‘try it out’, practice and improve! In-session topics will be extended into online challenges where possible. Session Topics: Let’s go video – practising your video skills using Facebook Live, presentation skills – 5 minute in session presentations with group feedback, revisiting blogging and developing great content and following though with practice and feedback from the group, exploring SMART email marketing, engaging better on social media platforms INSTAGRAM & FACEBOOK and social media time saving tips.

bb-networkingBusy Bee Networking meetings are held every second Tuesday during term time, in Hale (Altrincham) and Chorlton, and every second Thursday in Didsbury and NEW in Knutsford. Meetings are from 10am to midday and are open to members and non-members. Meetings begin again at Piccolino’s in Hale, on Tuesday 13th September at 10am.
Events Calendar

Busy Bee Networking Membership is just £75 a year and members can attend any and all meetings – there are many other benefits of membership listed on the membership page; Non-members pay just £10 per meeting (in advance) and can pay online, via the PayPal button on the chosen events page.

Sharing Good Habits for Successful Businesses

ROADTRIPSuccess breeds Success, and Passion drives Creativity, but many of us know that our businesses wouldn’t have got past GO without our consistent and reliable driving forces that kept us focused and directed towards our success!

Good Habits come in various forms. You just have to look at businesses you admire or business people you respect – and you’ll recognise recurring habits that ensure they move forward and achieve success, the way they want it!

Self Bee-lief and Passion will drive you to where you want to Bee!
This week I spent time with recent graduates from MMU who were looking for advice and tips on how to best set up their businesses – well, I have to say… the Bees have it - we’ve been mulling over Good habits of Successful Businesses and sharing our own good habits – so here’s some ideas to help new businesses on their way!

successful habits 2‘Ruthless Routines and advance planning sets you up to succeed’ Julia Rice, Impkiss

‘Self Belief is at the heart of success’ Paula McGuire, Juice Plus

‘Authenticity & Passion drives you to where you want to be’ Janet Long, Rainbow Healing Therapies

‘Consistency and focussing your time on profitable activities’ ‘Self Development and continual improvement’ Beatrice Bowyer, Healthy Bea Forever Living

‘Pay it Forward – Treat people as you’d like to be treated, share information and help others’ Kirsty James, Colony Networking & KJBS

‘Deliver on your promises and go the extra mile – it’s the small things that make a difference to people & show respect’ Jennifer Hood, Platinum IFS

‘Consistency of service, a helpful attitude and reliable follow-up’ Amanda Manson, Orderly Office & Home

‘Be mindful of the language you use with customers’ ‘Set a standard for yourself and those around you – define the quality you want to deliver and are willing to accept for you and your business’ Claire McPherson, Tall Poppies

‘Find a balance in how you run your business – take care of yourself and you can take care of your customers, providing individual care’ Jeed Barry, Luxury Pampering

‘Be determined to succeed, Believe in your dream, set your standards and make it happen!’ Risonete Day, Venha Brilhar – Hair Salon

good habits 1‘Follow your Passion, Differentiate yourself and be a good role model’ Amanda Ellwood, Eat Yourself Well

‘Be determined, Believe in your ability to succeed, Offer reliable service and be mindful of your reputation’ Tanya Simister, Total Justice Solutions

‘Excellent contact management – make an effort to stay in touch with those you meet and develop a database of relevant contacts for your business’ Sue Bates, Juice Plus

‘Offer good customer service, communicate clearly, respond promptly & follow-up’ Catherine McKinnon, Pink Spaghetti

‘Manage your time, make clear plans for your week, make progress and move forward’ Tracey Hopkins, The business Start-up Coach

‘Work IN the business and ON the business – pay attention to detail and take time to find perfect solutions – communicate regularly with your clients – Follow-up!!!’ Rachel Hutchinson, Patch Memories

‘Maintain a desire to learn & keep improving the experience for yourself and your customers. Keep up with changes as they happen!’ Katherine Butler – Magic Pony Films

‘Find your Balance – don’t let your business control your life – trust your gut – It’s OK to Step Away!’ Caroline Evers Busy Bee Networking & Express Success Marketing

What Good Habits ensure your Business Success – please share your good habits for successful businesses so we can all improve and excel!

Caroline head2For Busy Bee Networking members’ contact details – please go to the Members Page

Caroline x

Sharing Good Habits for Successful Businesses

Where do we go from here?

bigwhereThe Bumps in the Road….

Wherever you’re at in building your business there’s almost always a fork in the road. Decisions and choices are an everyday challenge and, when you run your own business the buck ultimately stops with you!

When the ‘start-up’ excitement subsides and the distraction of concept creation fades, you could be left with a business that’s running on empty waiting for clients to flood you with an abundance of orders, while you hardly even break a sweat!

That’s when you can get bitten by the ‘should’ bug – you should be spending more time networking, should be posting your prices on your website, you should be on twitter more, boosting posts and creating Facebook ads, completing your profile on LinkedIn, Google plus, Pinterest, posting videos, hosting webinars, podcasts…. should, should, should – bitten!

Actually…..

Now is the time to launch your business for real – launch the ship and make it happen – stop waiting for the perfect time to be a success – as someone once said – Just Do It! Remember what you wanted to do with your business when you set it up – remember you had the ideas and energy – well, you still have, but it’s all too easy to think everyone else is doing it soooo much better! They’re not!

This is the challenging time for those of us running our own business and trying to make it pay! Opportunities come round again and again and there will be no perfect time to jump on board – we’ll only learn from trying – so go for it!

Running your own business is the trip of a lifetime – this is it – feel the exhilaration and do it anyway! This is your chance to take your dream and shoot for the stars and all you have to do is package and replicate – package up your offering, stake your claim to your business expertise and begin to replicate your offering again and again, to those ideal clients who are getting to know, love and trust you!

Sure, stuff can go wrong – don’t freak out, you’re not a failure – you are good enough – remember you are a brave pioneer breaking new ground – doing it your way – it’s OK !!

There is no rule book! It’s your mind-set that will bring you Success so don’t give up the fight – create new rules, change the rules, get rid of the rules – just trust yourself and believe you’re perfectly equipped to do it. So much about starting and running your own business is about believing you can do it – when the energy and excitement wanes, keep your eye on what you set out to achieve and remind yourself, why!?

so where do you go from here?

Package and Replicate with confidence. Gather up all the experience you’ve gained from day one, and Stake your Claim to your unique business offering (your unique BO!). Ditch the dead-end services you offered at the request of less than ideal clients and go with those that you believe in. Begin to communicate with confidence and conviction and once and for all learn to say NO!

Focus on your Ideal Client. Ready? Aim, fire – define and refine – accept who they are! You know the clients you want to work with and you know those that pull on your time, your skills and your bank balance, so really learn to say NO and refer them on to a grateful associate. Move out from the circle of only doing business with friends and family and start to focus on the new ideal clients that just haven’t met you yet. Start to market ‘you’ to the ‘unknown’ new ideal clients out there, waiting to pick up your scent!

Go to where they are… Now choose what you need to do to find them (not what others tell you, you should do!!). Match up your offering with the needs of your ideal clients – know what they value and where they spend their time – search them out and let them know what you’ve got to offer. Use your shared language to help them recognise you understand their needs. Let them know what they’ll experience when they engage in business with you.

Remember the confidence and conviction – you’ve done this many times before – you’ve offered and delivered solutions to many clients just like these new ones. You’re the expert in your field and you know your business well, you believe in what you offer. Your ideal clients, old and knew ‘get’ that from your communications – your website, blogs, posts, etc. Wherever they come into contact with you, they get the same consistent package, and they love businesses like yours, that they can trust to reliably deliver again and again.

This is it…. Package up your offering, get rid of the dross, focus on your position in the vast expanse that is the market place – know where you’re aiming for, and shoot for the stars – it’s all there for you, for the taking!

Extract from – ‘Messages for the reluctant pioneer’ (aka the launch junkie!)

The bumps in the road to marketing your business – Express Success Marketing Mentoring

View the LinkedIn Post - Where do we go from here?

Closing Sales and Winning Business

Ask any small business owner and they’ll tell you all the things they love about running their own business, but equally there’ll be a list of ‘dislikes’ that include…. SALES and SELLING. Whatever small business owners tell us, ‘Selling’ is often near the top of the list! Many woman business owners I come into contact with, find it particularly challenging BUT closing sales and winning business simply has to be done!

Have you ever been ‘oh so close…’ and then, you lose the sale – the client walks away with no commitment and you get that sinking feeling that they won’t be back….
Clarity in communicating your offering and a clear focus on your ideal client is vitally important, but how do you close the sale when you getting so close…?

Two Businesswomen Shaking Hands In Modern OfficeAt Busy Bee Networking we’re back to Business as usual with 3 meetings every week at Hale, Chorlton and Northwich – The focus for the next 6 weeks is on ‘Closing that Sale & Winning business’ – Sales, selling techniques and strategies for ensuring client buy-in and commitment are all included. We will analyse the problems and come up with solutions and hopefully each person will discover a few good techniques they can put into practice immediately and start winning more business!

We kick off with our meeting in Hale reviewing the issues we have with ‘selling’ and investigating solutions and strategies to improve our chances of closing sales more effectively and winning more business!

We’ll continue in more detail over the following weeks in CHORLTON and Northwich uncovering the issues that stop us from closing sales and devise practical solutions to improve our chances of winning business from now onwards!

relax n sellSESSION 1 – Getting in the mood to sell!
Authenticity, expertise & clarifying what our clients need.
Thursday 26th Feb. CHORLTON & Friday 27th Feb. Northwich

 

 

 

sell fast

SESSION 2 – Selling techniques and recognising the ‘buying signals’.
Listening, watching and closing the sale!
Thursday 5th March CHORLTON & Friday 6th March Northwich

 

 

 

toolsSESSION 3 – Tools to help you close a sale.
convert their interest into intent – Paint a picture of the experience they’ll get when they engage in business with you – get them signing on the dotted line…
Thursday 12th March CHORLTON & Friday 13th March Northwich

 

 

weSESSION 4 – Building a Buying Relationship
Creating client ‘buy-in’ – loyalty, repeat purchases, nurturing the relationship
Thursday 19th March CHORLTON & Friday 20th March Northwich

 

 

 

expectationsSESSION 5 – Managing Expectations & encouraging commitment
Terms & conditions, chargeable hours, stages of delivery
Thursday 26th March CHORLTON & Friday 27th March Northwich

 

 

 

yougetitrightSESSION 6 – The Key to closing sales and winning business
Sharing our learnings and conclusions – trial and error, business choices.
Individual case studies – what’s working for you?
Thursday 2nd April CHORLTON & Friday 3rd April Northwich

Get Maximum Exposure for your business in 2015

We can perfect our performance til the cows come home, fine tune our business offering til we’re blue in the face and clarify our brand image til it’s picture perfect… but if we don’t get exposure to the right customers then we remain the best kept secret in town!

This season at Busy Bee CHORLTON, we’ll be looking at how to achieve maximum exposure for your business. We’ll explore the tools, methods and vehicles available to open up our businesses to our ideal clients and figure out the mix that gives you Maximum Exposure to your ideal customers, again and again.

Over the coming weeks we’ll explore the best ways to open up your business to a world of ideal clients who just haven’t heard about you yet!

flowers exposed to lightThursday 8th January :

what gives you maximum exposure for your business right now? Let’s see where are we’re starting from so we can track how far we travel over the coming weeks.

At a time of Goal Setting, what works for you? what would you love to try? what do you think is possible? how far do you want to go?

 

 

social media disco ballThursday 15th January :  Blogging and Magnetic online engagement – If our content is spot on and we know who our ideal customers really are… then how do we get them to read and engage with us?

How do we get maximum value from our sweat and blood branded content? how do we win the hearts and eyes of lots of new potential customer and increase our business using all the online tools and tricks at our disposal?

 

 

tube videosThursday 22nd January : The Power of Videos, Webinars & Podcasts – Jump into the world of videos, webinars and podcasts and out of our online comfort zone of blogging and posting. What are the practical guidelines and pitfalls to be avoided? How do we nurture a huge following, continually engage them and convince potential clients to trust in our business offering?

 

yougetitrightThursday 29th January : Networking, Engaging and Magnetic Face to Face capture.

Spread the word everywhere you go and give everyone the chance to recommend you to their network of contacts. Engage your audience and give them something to remember you by.

Capture the power of face to face contact and make it work for you!

 

 

you've got mailThursday 5th February : Direct Contact – Email Marketing, texting, calling etc.

You’ve got mail! Get right in front of potential clients and get them to respond. Craft clear content that travels well and stays in line with your business offering. Develop a trusting relationship and be the first they call upon when they are in need!

 

 

tvradioprintThursday 12th February :

TV, Radio, Print – become a media Expert and expose yourself and your business to a new world of opportunities and potential clients.

PENNY HASLAM is sharing her expertise with us once again!!!

 

 

PennyPenny will introduce her concept of Expert Women – PHEW and guide you as you work out your own areas of expertise.

Penny offers directions straight to the doors of broadcasters and tips on becoming valuable expert contributors on subjects and issues relevant to your business and life experience.

Everyone is welcome to come along to Busy Bee CHORLTON – Marketing Exchange, making marketing simple for small business owners! Meetings are held 10am every Thursday, upstairs at the Lead Station. Click on the dates you want to attend and please make payments via PayPal in advance of the meeting.

Looking forward to seeing you all soon!

 

 

Creative Marketing For Small Businesses

Busy Bee CHORLTON – Marketing Exchange
…is part of Busy Bee Networking, a networking group for women running businesses around busy family lives, based in Cheshire and South Manchester. We are running a series of Creative Marketing Brainstorming sessions for women running small businesses in this area.

It’s time to get Creative at Busy Bee CHORLTON – Marketing Exchange – making marketing simple for small businesses. The first meeting after the summer is on the 4th of September, 10am at the Lead Station, Beech Road in Chorlton.

CreativeMindBe different, be creative and be unique – let’s push the boundaries of creative thinking in a series of creative brainstorming sessions to help you improve your business offering, your communication methods and strategies for finding new customers!

We’re turning things on their head and looking for creative ways to market our businesses so we stand out from the crowd and get noticed by our ideal customers. Benefit from everyone’s perspective and dare to reek of uniqueness. Consider, Explore and Implement something new and creative and check out the results….

Egg-Solar-System-Creative-Picture-2864In a series of Creative brainstorming sessions we’ll explore, share and suggest interesting options for marketing each other’s business. We’ll crack the lid off the conservative theory that there’s only one way to market your business. We’ll all get a chance to throw our marketing issues into the pot but only one business will get the full treatment each week. So get in and book your slot and let the rest of us help you get creative – all you have to do is be willing to try something different and see how you get on. We’ll have a report back session on the last week (week 7) and see what has changed – your attitude to your business, your approach to marketing, your bank balance…? come back and tell us all about it :)

ideasFormat – Group introductions – Topic launch – business profile with focus on how they handle the topic of the day – group input/brainstorming on profiled business – breakout groups to get more creative and share thoughts on creative options for each other’s businesses. To sign up for one or all of the sessions or to have your business profiled at one of the Creative Brainstorming sessions at Busy Bee CHORLTON – Marketing Exchange – Email caroline@busy-bee-networking.co.uk

 

wow-factor-510Week 1 kicks off with Creative case studies – who stands out from the crowd and what do they do to get their message out there AND win business!

 

 

 

fishinabag

Week 2 Get creative with your business offering – what do you do or could you do differently (products or services) to delight your customers and blow their socks off so they’ll never forget you!

 

 

 

creativetargettingWeek 3 Get creative with your targeting – who are you overlooking in the market place? what do you offer that could change the lives of someone you never even considered? We say focus and target but are we focussing on the wrong customers? do we have something we’re not telling them about? Let’s explore your customers and hear about their creative take on your business.

 

 

lemonade+standWeek 4 Get creative with your communication – new innovative approaches and adaptations of PR, advertising, endorsements – what’s new different and doesn’t cost the earth – what can every small business afford to do differently to get the attention of their ideal customers???

 

 

try-something-newWeek 5 Get creative with winning new business – get outside your comfortable network of lovely contacts – how can we leverage off our connections, our satisfied customers and our family and friends. Who do we meet every day that knows nothing about our business? why?

 

 

 

onlinecreativeWeek 6 Online Creativity, get it! – who’s doing what you want to do? Who isn’t and why aren’t you? what would work online for your business that works really well for completely different businesses?… get my drift? let’s brainstorm and get creative online NOW!

 

 

 

win new businessWeek 7 How creative did you get? What did you do? share your tales of Creativity from the last 7 weeks and tell us how it felt and what happened – get creative in your story telling – surprise us with your results – your epic fails and your magnificent successes – let’s all learn and GROW from each other’s creative approach to marketing our business!

 

 

BusyBeeCHORLTONNEW to Busy Bee Networking? Want to attend?
Click on individual events for details.

OFFER – Pay £60 now to attend ALL 7 sessions for the price of 6 (£10 per session for non-members) OR sign-up now to become a NEW Busy Bee Member same price and you get all the benefits of membership thrown in

 

REMEMBER – let me know if you want your business profiled at one of the Creative Brainstorming sessions – LIMITED PLACES! Email caroline@busy-bee-networking.co.uk

Small Business Marketing

at the chairDo you have a clear direction for the future of your business?

Are you a Small Business owner who’s struggling to make it work?

You’ve got the vision and the know-how – you’ve got the dream. You’ve been through the excitement of getting your business set up but your energy is flagging and you’re not too sure anymore??

I’ve been there and I know how it feels, and believe me this feeling will pass!

I can help you get the belief back and together we can find the way to get your success story back on track!

Your business success depends on a few things
1) You being clear on what you offer to the world. 
2) Your offering matching with the needs of a particular customer type.
3) Knowing what they need and value, what they get out of the experience of engaging with You.
4) You believing you can do it – that what you do, does it for your customers, that you are the expert who can confidently convince them of this truth, and show them again and again that this is so.

It’s not magic but it is a lot about knowing and believing in your business offering, knowing your customers trust and believe they will get what they need from you, and knowing where the connection works – that is believing in your niche and not being tempted to venture too far outside it to the lure of ‘winning more business…’

So what can I do…? where can I help?
I can help you review your offering and pick out the real (key) strengths and passions as we go.
I can help you identify and describe your real customers (lock) – what they need from you and what you can deliver to them with conviction and self-belief (confidence).
I can help you build a bridge between you and your customers (communicate clearly) using words, ideas and media to help them understand (realise) that you get them, that you can resolve their needs more perfectly than any other offering in the market place – (remember) You’re not for everyone – you’re for your real (not ideal… real!) customers.

Where are you right now?
Are you stuck at the beginning, middle or what seems like the end?
Are you getting freaked out by the number of other businesses that seem to be offering the ‘same’ as you?
Are you rapidly losing confidence in the dream you so passionately believed in just a short while ago?
Are you wondering… ‘will I ever make this business work?’

Since I started working with women running their own businesses I have seen a familiar pattern in myself and in many business owners along the way.
We can surge with passion and self-belief – we know that we made it happen in our corporate or professional lives before this – we shone like stars in the organisation because we believed we could do it and we determinedly made our way.

I’ve seen strong successful business women overwhelmed by the amount of ‘stuff’ they believe they have to do every day just to get their business moving – I’ve seen them lose their way and doubt what they thought was such a great business idea – all this, while caught up in the middle of making it happen – THE GOOD NEWS… I’ve also seen them come through this stage – let’s call it ‘the cloud’ – and when they come out of ‘the cloud’ something crucial has changed – They have renewed self-belief, self-trust, self-awareness, self-knowledge, a sense of true purpose and a determination to persevere – they gain a renewed belief in their business because they now truly believe in what they, as the vital part of their business, do for their customers.

It’s the psychology of running your own business and it takes a lot of self-belief and hard work to make it succeed.

So how can we make it work for you?
I will help you review your offering and focus your efforts on a business built on your strengths, passion and experience.
I will help you identify and describe your true customers – understand what they need from you and what you deliver to them with conviction and self-belief – tried & tested, it works!
I will help you build the bridge between you and your customers by crafting a clear marketing message and positioning statement that leaves no doubt in your customers’ mind that you are the right business for them AND no doubt in your mind what your business is all about – setting a clear direction for the future of your business.

So you will know….
Who you are
Who they are
How to tell them
How to proceed
Simples… 

Can I help you find a clear direction for your business…?
Call me – 07870601168
http://busy-bee-networking.co.uk/marketing/

Selling tips for small businesses

So… what is your unique selling style?

sellingIt’s ‘Selling Season’ at Busy Bee CHORLTON – Marketing Exchange. A new season of Marketing sessions began yesterday in Chorlton with Selling tips for small businesses.

Using Malcolm Gladwell’s descriptions from his book The Tipping Point, we looked at the 3 special types of people that can impact the success of our businesses. Connectors, Mavens and Salespeople all work differently to help our business succeed!

 

Connectors have a very special gift of bringing people together, they are fantastic at expanding our network and putting us in touch with people that fit with our business.

Mavens are the helpers in the marketplace – they know lots about different products and services and they like to direct people to the right solution for their needs – They help connect us to our market.

Salespeople have a skill to persuade us when we are unconvinced and they are the people who will look at our business and make suggestions that help us ‘monitize’ – (eh!) make money :)

Try to identify yourself in these 3 types and then look at how this influences your selling style. Do you depend on building a relationship and developing a close rapport or use a technical problem solving approach, an account servicing approach, a more assertive selling style or business partnering style?

We all use a combination of selling styles that fit with who we are – solving customers problems and building relationships as we go or cultivating a relationship and getting to know our customers’ needs while developing new or customised solutions, and so on…

As small business owners we’re responsible for the lot – we are the expert, the connector and the sales person on our team BUT we can get help from others out there and Share and trade our special powers with theirs, and watch our business explode.

‘What type of Business person are you’ and ‘What’s your unique Selling Style?’

Busy Bee CHORLTON – Marketing Exchange – Marketing and Networking for Small Businesses. Meetings held every Thursday, 10am at The Lead Station, Beech Road, Chorlton.

Articles/Blogs you might want to read for more details:
http://www.escapefromcubiclenation.com/2010/08/23/connectors-mavens-and-salesmen-the-secret-to-your-success/
http://ezinearticles.com/?Sales-Techniques—5-Winning-Styles&id=1685917