Spotlight on your Business Success

Spotlight on your Business Success – Building on our Brand Credibility theme, this season we will focus on strengthening your Brand Image and encourage all the Bees to join the at Busy Bee Networking ‘Let’s Go Video’ Brand Credibility challenge!

spotlight effectYou get a chance to share your brand success stories face to face with the group and pull out your top five factors for business success! Join in the Brand Image discussion session – discuss the issues that hinder growth and help work in strategies to turn things around. This feedback and advice session is open to all the Busy Bees and other visiting business owners.

Busy Bee Networking - Offering Support, Direction and Connections for Success to Women Running Businesses around Busy Family Lives!

 

focus on Your-BrandWeek 1) Focus on your Brand Image – Brand Credibility Video Challenge.

‘When you focus on your strengths you make your weaknesses irrelevant’

After weeks working on your brand credibility and the great stories that carry your message to the heart of your target market – the Bees are taking on the ‘Let’s Go Video’ Brand Credibility challenge!

At this session you can review your brand credibility features and plan your stories & celebrate your Brand Image in 5 great videos!

 

Brand factorsWeek 2) 5 Factors for Success in Business – How Busy Bees do it Better :)

We all work hard to improve our businesses – whether you follow the advice of marketing gurus, get help of your mentors and coaches or network with some of the best business owners … We want to know what are your top 5 success factors?

Looking back on your business journey so far, what are the 5 factors that have led to your success and what would you advise others starting out on the road to business success?

 

success canWeek 3) Spotlight on your Business Success – Brand Image discussion session – Feedback and advice from all the Bees

Video review and business advice session for all the bees! Take your spot and share your brand image questions and other business issues with the rest of the group – Get all the help and advice you need to improve your brand credibility, image and communication style.

To book onto any session – check out the Busy Bee Networking events calendar

 

Show Off Your Brand Credibility

brand-on-the-wallThis season at Busy Bee Networking we’re encouraging you to ‘Show off your Brand Credibility’ and influence key individuals in your target market. Get your core message right and craft content that will engage, educate and entertain your target market. We’ll show you how to create stories that will influence information overloaded consumers, and encourage them to sit up and take notice of your business, once and for all!

Brand Credibility is built on the trust and confidence your ideal clients have in your brand, and your consistent response and high quality delivery. Offering a product or service rooted in authority, authenticity and transparency and delivered with empathy and real understanding of the needs of your clients, engenders trust and nurtures brand credibility. Listening you’re your clients and learning with them to deliver an outcome that they need and want, shows you are real, sincere and truly responsive to their needs within the your area of expertise.
managingbrandcredibilityforsmallbusinesses
It’s important to communicate what you offer in a clear and consistent way while outlining what you can, and will do, to achieve the outcome that best serves your clients. Knowing who they are and what they need is one thing but getting them to really trust you to deliver a quality service, is another. This is where influencers can help – focusing your marketing activities on key individuals that have influence over potential buyers can make it easier to get your trusted marketing message out to more of your target market.

brand-credibilityOver the coming Weeks at Busy Bee Networking meetings in Hale, Chorlton, Didsbury and Knutsford, we’ll focus on developing Brand credibility and crafting a marketing message that engages key influencers in your target market. We’ll focus on what ideal clients need to know about your business and help you to become a good story teller, crafting content that engages, educates and entertains more (information overloaded) potential customers!

 

confidenceatworkWeek 1)
Focus on your Ideal client and identify the Key Influencers in your target market. How do they, and can they drive business your way and help build your Brand credibility? Begin to describe their network of influence and become aware of how to best communicate with them.

 

brand-credibility-meter-1024x414Week 2)
Get your Core message right and decide what you want your target market to know and share about you and your business so you can begin to ‘Show off your Brand Credibility’. What does it take to engage, educate & entertain influencers and other potential customers?

 

BrandWeek 3)
Become a storyteller – learn to craft powerful content and create brand stories that get straight to the heart of your target market. Weaving in the qualities that illustrate why your clients trust you and believe in you, helps develop stories that demonstrate your value and truly influence your, information overloaded, customers!

 

Busy Bee Networking meets weekly on Tuesdays and Thursdays and we welcome members and non-members to join us at any of these meetings. Members can attend all the meetings free of charge and non-members pay just £10* per session.
Contact caroline@busy-bee-networking.co.uk for further information or check out the website www.busy-bee-networking.co.uk for more details 

Practice makes Business Better

PracticePractice makes Business Better
It’s said that ‘Practice makes Perfect’ but in our everyday world I believe Practice makes us better at doing those things we don’t like doing, or those we avoid for as long as we can! Practice makes it easier to achieve the things we tell ourselves are difficult, Practice makes it easier to complete tasks we want to get done, and practice often makes it easier to choose new approaches or solutions rather than stick with the default ones we always use.

If-At-First-You-Dont-Succeed-Try-Try-Try-AgainSo the theme of the Busy Bee Networking season, from September to December 2016, is ‘PRACTICE’ and all things practical to help make our businesses work better. We’ll work together and encourage each other to practice and improve how we communicate our business offering and marketing message, to the world around us. We’re going to focus on how we can best achieve great results in line with our key business objectives.

maynotbethereFeRemember, We may not be there yet but with practice, we get closer than we were yesterday. We Move forward with options and choices and find new ways to do a better job – improved processes, create stronger content and clearer communication. We won’t give up when the going gets tough because, if at first you don’t succeed… we’ll encourage you to try, try again! The Busy Bees will be right there to offer advice, give you feedback and ensure your success – we’ll help you get better at everything you do on your way to your business goals!

blackboardWe’re holding a series of practical sessions focussing on improving communication skills and exploring marketing tools and encouraging you to ‘try it out’, practice and improve! In-session topics will be extended into online challenges where possible. Session Topics: Let’s go video – practising your video skills using Facebook Live, presentation skills – 5 minute in session presentations with group feedback, revisiting blogging and developing great content and following though with practice and feedback from the group, exploring SMART email marketing, engaging better on social media platforms INSTAGRAM & FACEBOOK and social media time saving tips.

bb-networkingBusy Bee Networking meetings are held every second Tuesday during term time, in Hale (Altrincham) and Chorlton, and every second Thursday in Didsbury and NEW in Knutsford. Meetings are from 10am to midday and are open to members and non-members. Meetings begin again at Piccolino’s in Hale, on Tuesday 13th September at 10am.
Events Calendar

Busy Bee Networking Membership is just £75 a year and members can attend any and all meetings – there are many other benefits of membership listed on the membership page; Non-members pay just £10 per meeting (in advance) and can pay online, via the PayPal button on the chosen events page.

Just Be You

JUST BE YOUJust Be You, in everything you do and when faced with adversity – stay true to You!

It’s funny how ideas circle around and certain topics that require attention come up again and again until you acknowledge and address them. Well that’s been happening to me in the last few days.

Be True to You – It’s your business, run it your way
Advice is good but remember advice comes from another person’s perspective. Listening is good, adapting is good but replicating exactly what another business does, will more than likely not work the same way for you!

Failure is a Good Teacher
We all stumble and trip and learn from mistakes, and as a result, improve how we run our businesses – we get to the point when we realise we can trust ourselves, trust in our expertise and believe in our unique abilities. Once you harness that confidence you begin to ‘own’ your business and run it as you see fit!

We’re Passionate
Many of us set up businesses because we’re passionate about what we do and the drive to develop our services comes from a deep concern for our clients’ needs. so what we do is very closely wrapped up in who we are and what we care deeply about.

Be Prepared
It’s not so easy when someone questions what you do or criticises what you say or how you run your business. In those moments, it’s all too easy to lose sight of why you do what you do – it’s easy to be swayed by what others say you ‘should’ do.
We need to be ready, be prepared to take on the world – package up what we offer and stay true to who we are.

MY ADVICE
Do yourself a favour (now this is just advice & it works for me…)
Revisit the basics of your business and get your story straight – you know why you do what you do, what you’re passionate about and what drives you to work with your ideal clients. You know what they love about engaging in business with you and you know why they choose you over other options in the marketplace.

CAPTURE IT & OWN IT!
Listen to your heart, listen to your favourite clients and make it clear to the world what you do and why you do it your way. Own it, value it and believe in it! When you do this, you communicate with Confidence and Conviction AND you are prepared when someone questions you or criticises you. Your self-belief and self-assurance both protect you and guide you, as you respond.

Shoot for the stars
Taking a leaf from Naomi’s book (Naomi Gilmour, Branching Out Online) I think we are all super heroes – as business owners, we all can fly to the moon and shoot for the stars! But our super hero cape doesn’t just help us soar, it guards us in the certainty of who we are and why we choose to do what we do.

I started Busy Bee Networking because I love helping women find their voice, their certainty and their confidence. I can see it in the women I meet, I can hear it in what they say. They have passion, drive and dreams, and they have uncertainty too which gets worked out over time as they develop their offering and build up their business.

Women running businesses around busy family lives
I want to continue to offer women running businesses a friendly, safe and constructive environment in which to grow their business. I want to continue to see the changes that liberate the dreams and makes them a reality. But most of all I want to continue to see the support and generosity you show to each other as you all work to make a success of running your own businesses around a busy family life.

You run your business – do it your way, and get all the help you need along the way!

caroline@busy-bee-networking.co.uk

 

 

Sharing Good Habits for Successful Businesses

ROADTRIPSuccess breeds Success, and Passion drives Creativity, but many of us know that our businesses wouldn’t have got past GO without our consistent and reliable driving forces that kept us focused and directed towards our success!

Good Habits come in various forms. You just have to look at businesses you admire or business people you respect – and you’ll recognise recurring habits that ensure they move forward and achieve success, the way they want it!

Self Bee-lief and Passion will drive you to where you want to Bee!
This week I spent time with recent graduates from MMU who were looking for advice and tips on how to best set up their businesses – well, I have to say… the Bees have it - we’ve been mulling over Good habits of Successful Businesses and sharing our own good habits – so here’s some ideas to help new businesses on their way!

successful habits 2‘Ruthless Routines and advance planning sets you up to succeed’ Julia Rice, Impkiss

‘Self Belief is at the heart of success’ Paula McGuire, Juice Plus

‘Authenticity & Passion drives you to where you want to be’ Janet Long, Rainbow Healing Therapies

‘Consistency and focussing your time on profitable activities’ ‘Self Development and continual improvement’ Beatrice Bowyer, Healthy Bea Forever Living

‘Pay it Forward – Treat people as you’d like to be treated, share information and help others’ Kirsty James, Colony Networking & KJBS

‘Deliver on your promises and go the extra mile – it’s the small things that make a difference to people & show respect’ Jennifer Hood, Platinum IFS

‘Consistency of service, a helpful attitude and reliable follow-up’ Amanda Manson, Orderly Office & Home

‘Be mindful of the language you use with customers’ ‘Set a standard for yourself and those around you – define the quality you want to deliver and are willing to accept for you and your business’ Claire McPherson, Tall Poppies

‘Find a balance in how you run your business – take care of yourself and you can take care of your customers, providing individual care’ Jeed Barry, Luxury Pampering

‘Be determined to succeed, Believe in your dream, set your standards and make it happen!’ Risonete Day, Venha Brilhar – Hair Salon

good habits 1‘Follow your Passion, Differentiate yourself and be a good role model’ Amanda Ellwood, Eat Yourself Well

‘Be determined, Believe in your ability to succeed, Offer reliable service and be mindful of your reputation’ Tanya Simister, Total Justice Solutions

‘Excellent contact management – make an effort to stay in touch with those you meet and develop a database of relevant contacts for your business’ Sue Bates, Juice Plus

‘Offer good customer service, communicate clearly, respond promptly & follow-up’ Catherine McKinnon, Pink Spaghetti

‘Manage your time, make clear plans for your week, make progress and move forward’ Tracey Hopkins, The business Start-up Coach

‘Work IN the business and ON the business – pay attention to detail and take time to find perfect solutions – communicate regularly with your clients – Follow-up!!!’ Rachel Hutchinson, Patch Memories

‘Maintain a desire to learn & keep improving the experience for yourself and your customers. Keep up with changes as they happen!’ Katherine Butler – Magic Pony Films

‘Find your Balance – don’t let your business control your life – trust your gut – It’s OK to Step Away!’ Caroline Evers Busy Bee Networking & Express Success Marketing

What Good Habits ensure your Business Success – please share your good habits for successful businesses so we can all improve and excel!

Caroline head2For Busy Bee Networking members’ contact details – please go to the Members Page

Caroline x

Sharing Good Habits for Successful Businesses

Creative Marketing For Small Businesses

Busy Bee CHORLTON – Marketing Exchange
…is part of Busy Bee Networking, a networking group for women running businesses around busy family lives, based in Cheshire and South Manchester. We are running a series of Creative Marketing Brainstorming sessions for women running small businesses in this area.

It’s time to get Creative at Busy Bee CHORLTON – Marketing Exchange – making marketing simple for small businesses. The first meeting after the summer is on the 4th of September, 10am at the Lead Station, Beech Road in Chorlton.

CreativeMindBe different, be creative and be unique – let’s push the boundaries of creative thinking in a series of creative brainstorming sessions to help you improve your business offering, your communication methods and strategies for finding new customers!

We’re turning things on their head and looking for creative ways to market our businesses so we stand out from the crowd and get noticed by our ideal customers. Benefit from everyone’s perspective and dare to reek of uniqueness. Consider, Explore and Implement something new and creative and check out the results….

Egg-Solar-System-Creative-Picture-2864In a series of Creative brainstorming sessions we’ll explore, share and suggest interesting options for marketing each other’s business. We’ll crack the lid off the conservative theory that there’s only one way to market your business. We’ll all get a chance to throw our marketing issues into the pot but only one business will get the full treatment each week. So get in and book your slot and let the rest of us help you get creative – all you have to do is be willing to try something different and see how you get on. We’ll have a report back session on the last week (week 7) and see what has changed – your attitude to your business, your approach to marketing, your bank balance…? come back and tell us all about it :)

ideasFormat – Group introductions – Topic launch – business profile with focus on how they handle the topic of the day – group input/brainstorming on profiled business – breakout groups to get more creative and share thoughts on creative options for each other’s businesses. To sign up for one or all of the sessions or to have your business profiled at one of the Creative Brainstorming sessions at Busy Bee CHORLTON – Marketing Exchange – Email caroline@busy-bee-networking.co.uk

 

wow-factor-510Week 1 kicks off with Creative case studies – who stands out from the crowd and what do they do to get their message out there AND win business!

 

 

 

fishinabag

Week 2 Get creative with your business offering – what do you do or could you do differently (products or services) to delight your customers and blow their socks off so they’ll never forget you!

 

 

 

creativetargettingWeek 3 Get creative with your targeting – who are you overlooking in the market place? what do you offer that could change the lives of someone you never even considered? We say focus and target but are we focussing on the wrong customers? do we have something we’re not telling them about? Let’s explore your customers and hear about their creative take on your business.

 

 

lemonade+standWeek 4 Get creative with your communication – new innovative approaches and adaptations of PR, advertising, endorsements – what’s new different and doesn’t cost the earth – what can every small business afford to do differently to get the attention of their ideal customers???

 

 

try-something-newWeek 5 Get creative with winning new business – get outside your comfortable network of lovely contacts – how can we leverage off our connections, our satisfied customers and our family and friends. Who do we meet every day that knows nothing about our business? why?

 

 

 

onlinecreativeWeek 6 Online Creativity, get it! – who’s doing what you want to do? Who isn’t and why aren’t you? what would work online for your business that works really well for completely different businesses?… get my drift? let’s brainstorm and get creative online NOW!

 

 

 

win new businessWeek 7 How creative did you get? What did you do? share your tales of Creativity from the last 7 weeks and tell us how it felt and what happened – get creative in your story telling – surprise us with your results – your epic fails and your magnificent successes – let’s all learn and GROW from each other’s creative approach to marketing our business!

 

 

BusyBeeCHORLTONNEW to Busy Bee Networking? Want to attend?
Click on individual events for details.

OFFER – Pay £60 now to attend ALL 7 sessions for the price of 6 (£10 per session for non-members) OR sign-up now to become a NEW Busy Bee Member same price and you get all the benefits of membership thrown in

 

REMEMBER – let me know if you want your business profiled at one of the Creative Brainstorming sessions – LIMITED PLACES! Email caroline@busy-bee-networking.co.uk

Small Business Marketing

at the chairDo you have a clear direction for the future of your business?

Are you a Small Business owner who’s struggling to make it work?

You’ve got the vision and the know-how – you’ve got the dream. You’ve been through the excitement of getting your business set up but your energy is flagging and you’re not too sure anymore??

I’ve been there and I know how it feels, and believe me this feeling will pass!

I can help you get the belief back and together we can find the way to get your success story back on track!

Your business success depends on a few things
1) You being clear on what you offer to the world. 
2) Your offering matching with the needs of a particular customer type.
3) Knowing what they need and value, what they get out of the experience of engaging with You.
4) You believing you can do it – that what you do, does it for your customers, that you are the expert who can confidently convince them of this truth, and show them again and again that this is so.

It’s not magic but it is a lot about knowing and believing in your business offering, knowing your customers trust and believe they will get what they need from you, and knowing where the connection works – that is believing in your niche and not being tempted to venture too far outside it to the lure of ‘winning more business…’

So what can I do…? where can I help?
I can help you review your offering and pick out the real (key) strengths and passions as we go.
I can help you identify and describe your real customers (lock) – what they need from you and what you can deliver to them with conviction and self-belief (confidence).
I can help you build a bridge between you and your customers (communicate clearly) using words, ideas and media to help them understand (realise) that you get them, that you can resolve their needs more perfectly than any other offering in the market place – (remember) You’re not for everyone – you’re for your real (not ideal… real!) customers.

Where are you right now?
Are you stuck at the beginning, middle or what seems like the end?
Are you getting freaked out by the number of other businesses that seem to be offering the ‘same’ as you?
Are you rapidly losing confidence in the dream you so passionately believed in just a short while ago?
Are you wondering… ‘will I ever make this business work?’

Since I started working with women running their own businesses I have seen a familiar pattern in myself and in many business owners along the way.
We can surge with passion and self-belief – we know that we made it happen in our corporate or professional lives before this – we shone like stars in the organisation because we believed we could do it and we determinedly made our way.

I’ve seen strong successful business women overwhelmed by the amount of ‘stuff’ they believe they have to do every day just to get their business moving – I’ve seen them lose their way and doubt what they thought was such a great business idea – all this, while caught up in the middle of making it happen – THE GOOD NEWS… I’ve also seen them come through this stage – let’s call it ‘the cloud’ – and when they come out of ‘the cloud’ something crucial has changed – They have renewed self-belief, self-trust, self-awareness, self-knowledge, a sense of true purpose and a determination to persevere – they gain a renewed belief in their business because they now truly believe in what they, as the vital part of their business, do for their customers.

It’s the psychology of running your own business and it takes a lot of self-belief and hard work to make it succeed.

So how can we make it work for you?
I will help you review your offering and focus your efforts on a business built on your strengths, passion and experience.
I will help you identify and describe your true customers – understand what they need from you and what you deliver to them with conviction and self-belief – tried & tested, it works!
I will help you build the bridge between you and your customers by crafting a clear marketing message and positioning statement that leaves no doubt in your customers’ mind that you are the right business for them AND no doubt in your mind what your business is all about – setting a clear direction for the future of your business.

So you will know….
Who you are
Who they are
How to tell them
How to proceed
Simples… 

Can I help you find a clear direction for your business…?
Call me – 07870601168
http://busy-bee-networking.co.uk/marketing/

Networking for Small Businesses in Chorlton

BusyBeeCHORLTONIt’s ‘Selling Season’ at Busy Bee CHORLTON – Marketing Exchange – Marketing and Networking for Small Businesses. Meetings held every Thursday, 10am at The Lead Station, Beech Road, Chorlton.
Over the next 6 weeks we will explore how Small Businesses SELL!

What works for your type of business and what works for YOU in particular? Keeping in mind your personality and how you do business what is your unique selling style?

1) Thursday 5th June - This week it’s all about ‘What type of Business person are you’ and ‘What’s your unique Selling Style?’

2) Thursday 12th June – ‘Hard Sell’ V’s ‘Generate Interest’ – are you the ‘go-to’ person in your field and how do you win yourself the title of ‘Expert in your Field’? Let your customers know exactly what you stand for and build up your reputation for being an expert in your business field.

3) Thursday 19th June – Unique Selling Propositions – Get a unique selling proposition and stand out from the crowd! Reek with Uniqueness & Quickly draw your customers in. Make it clear from the first minute what your small business is all about! (clear selling proposition!).

4) Thursday 26th June – Value yourself like your customers do – Pricing, Packaging and Special offers – Costs, customers and competition (what are your costs, what are customers willing to pay and what the competition charges).

5) Thursday 3rd July – Fairs, Exhibitions, Networking Events – how do small businesses stand out from the crowd and Sell off-line in the Big, Big, Big World!?

6) Thursday 10th July – Sell, Sell, Sell – Unique Selling Techniques – online and offline – New Selling styles and approaches that could work for you… wording, gimmicks, magnets, Graphics & Styles.

For full details of other Busy Bee Networking Events for small businesses in Hale and Chorlton – check out the Events Calendar on the Busy Bee Networking Website.
£10 drop-in for non-members, £5 for visiting Busy Bee Members and Free for Busy Bee CHORLTON members.

BusyBeeCHORLTONBusy Bee marketing Exchange

 

Networking In Chorlton with Busy Bee Networking

It’s Branding and Communication Season at Busy Bee Chorlton – Marketing Exchange for small businesses. Over the next 5 weeks we’re focusing on Brand You – your offering, your customers and your competitors! We’re working towards creating a marketing message that allows You communicate with conviction and confidence.

Busy Bee CHORLTON is a Marketing focussed Networking group aimed at small businesses in the local area – We meet up every Thursday, 10am at The Lead Station in Chorlton.

Branding and Communication Season

Branding

Week 1 – Defining Your Brand Statement & Marketing Brand ‘YOU’. As Small business owners we have to market our products and services at the same time as marketing ourselves. People do business with people and people want to do business with you because of the unique way you conduct business. They respond to how you interact and engage with them which leads them to trust in YOU and your products and services. How do you define Your Brand and do you clearly communicate your uniqueness? Let’s work on defining and clarifying the key elements of Your Brand Statement and improve how you market ’Brand YOU’.

Week 2 – Identify your customers & understand what they value about YOU.

bullseye1

Having a great concept or business idea is a powerful start but if we do not play to our strengths or deliver what our customers expect from us then we may be missing the point and trying to be all things to all customers. Remember we are only there for our customers – we’re not for everyone. Let’s be clear about who our customers are and let’s speak to them in a language they understand and in a way that makes complete sense to them!

Week 3 – Marketing and the Competition

mktingcompetitionWhere do you fit in to the market compared to everything else that’s on offer? What differentiates you from your competition and why do your customers come back to you again and again? Let’s examine your competitors’ offering and be clear about how you are different from them. Let’s also listen to what your customers say in order to find out what they find so compelling about engaging in business with you.

Week 4 – Communicate with Conviction – Creating your Marketing Message.

conviction

Considering your Brand offering, your target market, your positioning and the clear knowledge of why your customers choose you over the competition – you can create a marketing message that allows you to communicate with conviction and confidence. Then add value to your offering by delivering on your promise and ensuring you are offering exactly what your customers want and need. Communicate clearly and consistently but above all believe in your delivery and communicate with confidence and conviction and win customers that trust you and come back to you again and again!

Busy Bee CHORLTON – Marketing Exchange meets every Thursday, 10am, at the lead Station in Chorlton – Hope to see you soon!

Communicate your way to a Stronger Brand

lacy topI received an eNewsletter recently from a business I had never heard of, about a workshop they were holding. An interesting sounding title encouraged me to open it but after the first paragraph I began to wonder what was actually on offer, as I still didn’t have a clue!

It got me thinking …

Because you lost me after the first few lines – do you still deserve my attention?
Do you still have a great business and service to offer me??
Do you still want me to read on???

….. Of course you do, I’m a potential customer!

When it comes to the internet, we’re a bit like butterflies, flitting, on and off web pages, landing briefly, hoping to find what we need in one stroke of a key. we don’t hang about reading long text and mixed messages – if we don’t see ‘it’, we’re gone.

Business hurdles
As businesses we’ve got to figure out the behaviour of our potential customers… we need to know what’s going on in their heads!?
One thing’s for sure, we need to clear out the extra waffle on our websites and work on our marketing content, if we want to win their interest, at least for a while….

Being so close to our businesses we can lose sight of how our customers see us and what they expect from us.

We’re so caught up with the detail of our offering, the worry of how we’re perceived and the fear that we won’t win new customers, that we forget how to communicate clearly and directly. We forget how important it is to be clear and direct!

We need to Focus!
How do we become clear and direct in our communication? How do we know what to focus on?

If you have the answers to a few important questions, you could go a long way to improve your marketing communication.

[What do you do?]
What does your business offer potential customers?
Your business offering(s) & your working ethos?

[Who do you hope to do it for?]
Who are your potential customers for each business offering?
Identify who they are – profile them so you recognise them!

[Why will they pick you?]
Why do you hope they choose your business over the competition?
What’s is your unique selling point?

[What's in it for them?]
Why will they choose you over the competition?
What are their perceived benefits of engaging in business with you?

If you can begin to answer these questions, you will have solid content, the material you need for your (improved) business communication.

A Clear & Direct Message
When you create your marketing message, you don’t have to tell every single thing about what you do and how you do it, but you do need to answer your customers’ questions and offer solutions that will satisfy their needs – quickly and effectively (or they’ll flutter on by).

Say what you do, relate it to your customers’ needs and the perceived benefits they are looking for. Your business solutions should satisfy the needs of your profiled customer(s) not the needs of every person out there!

Don’t justify your existence get to the point or they will be gone and you will lose them to someone else!

Simple :-)

Communicate your way to a stronger brand
I can work with you to help you identify the key content for your marketing communication and work with your to build a clear and direct marketing message.
For help with all your marketing communications – Call Caroline at Busy Bee Marketing
M: 07870601168 or email: caroline@busy-bee-networking.co.uk